My Story

My passion is to create more than just clothing; I create wearable reminders that having a bad day does not mean you have a bad life.

I decided to start the love the life you live collection to honor my father, who suddenly passed away in 2013 when I was just 15 years old.

I chose love the life you live because it was what my father wrote to me in my last card from him. I even have it tattooed on my ribs in his handwriting.

Losing a parent at a young age has taught me a ton...

How to be resilient and strong. How to show appreciation for loved ones. How to be independent.  How to have empathy and compassion. Even 10+ years later, his passing teaches me things every day.

My purpose with this collection is to inspire others to love the life you live!

I hope this collection inspires you!

Thank you for your support ♡

xo, Erica